Our Authors

Paul White

Paul White

CEO – Sword Ciboodle Americas

Paul is responsible for the strategic direction and leadership of Sword Ciboodle Americas - with vast experience on the business and IT side of CRM, Paul is also a guest blogger for 121 magazine.

Rachel Tait

Rachel Tait

Marketing Manager

Rachel is the global marketing champion for Sword Ciboodle – responsible for the creation and deployment of the strategic marketing plan, with a particular focus on US and central marketing activity. She is based out of our Chicago office and heads up the global marketing team.

Clare Dorrian

Clare Dorrian

Global Analyst Relations

Clare is the global analyst relations manager for Sword Group software which includes Sword Ciboodle – focussing her time on driving analyst and market insight into the business, managing major analyst evaluations and acting as a spokesperson for the company proactively communicating relevant news, information and developments to the analyst community.

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Steven Thurlow

Steven Thurlow

Chief Technology Officer

Steven is Chief Technology Officer at Sword Ciboodle, responsible for product innovation, strategic global alliances and the company’s product roadmap. A skilled public speaker, Steven often speaks at industry events on topical subjects within the CRM industry.

Gordon McLean

Gordon McLean

Technical Information Manager

Gordon has worked in the technical communications industry for over 16 years, and at Sword Ciboodle divides his time between the technical writing team, the maintenance of Tech Ciboodle, our developer community website, and his ongoing quest to make sure our customers have the right information, in the right format, at the right time.

Mitch Lieberman

Mitch Lieberman

Vice President of Marketing

Mitch helps the North American Marketing team from his home in Williston, VT, where he lives with his family (Great wife and 3 awesome kids). Sword-Ciboodle delivers a unique blend of innovative technology, process engineering expertise and project delivery which has attracted a truly world-wide customer base in customers in twelve countries across five continents.

Marketing Team

Marketing Team

Follow us to find out all about the mischief that we get up to at industry events, sneak peeks to new products, company announcements and any other ciboodle greatness.

David Ballard

David Ballard

Project Manager

Dave is a project manager for Sword-Ciboodle and has helped deliver a number of Ciboodle CRM solutions. Working on the front line he has hands on experience of dealing with the challenges of delivering innovative solutions in the market place.

Greig Ewart

Greig Ewart

Sr. Business Process Developer

Greig has several years’ experience working in the CRM field and is constantly at the front line designing and implementing world class solutions for Sword Ciboodle’s clients

Liz Erk

Liz Erk

Public Relations Team Member

Liz is the Founder and Principal Partner of The Jaxson Group, a provider of dynamic marketing communications services with a proven track record of successfully serving companies in a variety of industry sectors. As a member of Sword Ciboodle's PR team, Liz helps the company effectively communicate with the CRM world and beyond. Whether it's important milestones, general industry stories or other noteworthy topics of interest, Liz and her team at The Jaxson Group help to keep an ongoing dialogue regarding "all things CRM."

Anne Coyle

Public Relations Team Member

Anne Coyle is a Senior Consultant with The Jaxson Group, a provider of dynamic marketing communications services with a proven track record of successfully serving companies in a variety of industry sectors. Anne helps spread the word about Sword Ciboodle and its platform, executive team, customers and partners. She routinely directs journalists to the blog for the best representation of the Sword Ciboodle culture, team and knowledge in CRM.