If you read my previous blog titled “When does Ray Wang Sleep”, you’ll know that some very powerful information can be derived from social media data. In this post, I’m delving into how to make use of that kind of power to more effectively engage your customers. Continue reading…
For those of you that don’t know him, Ray Wang is a software analyst and all round tech guru. He is also an avid tweeter and was happy to take part in this social experiment. I’ve never met Ray in the real world, but I can draw a simple picture to tell you when he sleeps. Social media data provides an unprecedented level of insight into our lives, what questions will we be asking of the social media crystal ball, and how do we want to receive the answers?
I plotted tweets from @rwang0 on a timeline using the Twitter API and the Similie Timeline Widget:
Ray Wang's Tweets over 2 days
You can view the interactive version of this timeline here. By visualizing Ray’s Twitter data in this way, an obvious pattern appears. The bigger gaps between the Tweets show when Ray is sleeping. If you look at the live, interactive version of this timeline (his last 100 Twitter updates) you can see that Ray doesn’t sleep so well some nights, with a few tweets in the small hours of the night.