In a couple of weeks time I’m going to an industry conference where I’ll be standing in front of a room of fellow professionals and talking about social media models and the different ways they can be used to create, disseminate, and collect information. Unfortunately last night instead of diligently researching and preparing my presentation I was at the cinema watching Some Like It Hot (yes, the Marilyn Monroe, Tony Curtis, and Jack Lemmon movie). I mention this only as a means to highlight the fact that I am far from being an expert when it comes to how best to use social media.

That said, as we are hurtling forwards with our plans to unleash Ciboodle Crowd within our own developer community website, I guess it’s safe to say that I’m not a beginner either. Hey, if nothing else it’ll give me something to talk about when I’m at the conference.

The crossover of information as part of the customer experience remains an interesting one and with social media driving more and more informal interactions between customers, it’s becoming more prevalent in both my profession (Technical Communications) and the wider Customer Relationship Management industry. Continue reading…