Marketing Team

Good User Interfaces are vital – get your paradigms right or suffer the consequences

User Interface (UI) design is really important stuff, every software professional knows this. No matter how performant and clever your application, if the screens stink people will hate it, and sadly this seems the norm rather than the exception. Why is this and how do those of us in the industry stop our peers turning out crud? How must our paradigms change as GenY become the predominant buyers and users of business applications?

There’s a huge range of different styles of UI, from the very simple (web things like Google Search) to the very rich (games like Call of Duty, Halo etc etc). There are a few obvious reasons for this, purpose being the most obvious. Searching the web should be mainly quickly and simple, fully immersing yourself in a make believe world calls for an interface that is as close to real life experience as possible.

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