Marketing Team

Are You Ready to Serve the Now Generation?

Self-service is increasingly being recognized as a critical path of the customer experience, prompting some self styled business gurus to quip that in fact, “the best service is no service.”

While many of us prefer the hand-holding that only human to human interaction can facilitate, the data suggests that a majority of us prefer to be the masters of our own destiny; the captains of our own ships; the makers of our own fate. After all, if social psychologists are to be believed then those with a higher internal locus of control make far happier individuals. But enough with the pop-psychology 101.

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Marketing Team

Web Self Care: Taking its First Steps in SE Asia

In my job, I talk to dozens, nah scratch that – hundreds of people everyday. My day begins in conversation with the people in my lift, the security staff at my apartment, taxi driver, family, friends, staff, boss, customers, potential customers, partners, building maintenance staff. The day ends in dialogue with the taxi driver, family, friends, security at my apartment, and people in my lift. Then……silence! Sweet, sweet silence!

The evenings, or my few hours of shoosh time, allow me to attend to personal affairs i.e. pay bills, book or change flight details, tag myself into friend’s vacation pictures on Facebook – that I do not appear in (I recommend this), tweet a few Mel Gibson jokes, and check my share portfolio – which resembled the budget of a small Pacific nation in 2006, but today is scarcely enough to buy a Domino’s pizza.

As you can see, I love the Internet. Or the “internets” as George W. Bush calls it. I especially love it as an expatriate living in South East Asia. I save money and time on phone calls, and I don’t  have to face the humiliating rejection of a disconnected call because the Customer Service Agent believed my attempt at speaking the local dialect to be either a crank call or the sound of a person being choked to death over the phone.

Moreover, I love enterprises that allow me to access my account, pay bills, check order status, problem initiation, transfer money, change billing details 365/24/7, all without requiring me to TALK TO ANYONE! Oh, the serenity will set you free…

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