Allied Irish Bank

Find out how Allied Irish Bank have worked with Sword Ciboodle to develop a campaign management solution that has empowered agents with the right customer information they required to maximise the success of targeted cross selling and up selling opportunities.

The new AIB inbound and outbound marketing platform joined up analytics, telephony and core banking engines to provide a closed-loop business that has increased sales, reduced training time and secured their competitive advantage through business agility and process innovation.

The AIB solution was runner up at the Gartner EMEA CRM Excellence Awards 2007.

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