Product’s agility and flexibility to deliver cited as key factors in decision

Melbourne, Australia - February 24th, 2010 - Sword Ciboodle, provider of customer-oriented business software and services, today announced that it has been selected by Australian Unity as the platform to deliver customer interaction management and workflow solutions.

A trusted organisation in Australia for almost 170 years, Australian Unity is a national healthcare, financial services and retirement living organisation with more than $600 million in revenues. Providing services to more than 560,000 Australians, including some 325,000 members nationwide, Australian Unity employs more than 1,300 staff.

Global electronics firm drives Customer Support, sales and marketing activities by consolidating data and processes from 10 inter-connected contact centres across Europe

London, U.K. - January 12, 2010 - and Sword Ciboodle (www.sword-ciboodle.com), provider of customer-oriented business software and services, and Dimension Data (www.dimensiondata.com), the $4 billion IT solutions and services provider, today announced that they have jointly implemented a pan-European contact centre solution for Sony Europe’s Consumer Electronics division.

Sony Europe is a subsidiary of Sony Corporation, the global manufacturer of audio, video, communications and information technology products for consumer and professional markets. Sony is represented across Europe by sales divisions in each of its local markets, which are the single point of contact for both the channel partners and the end consumers in those markets. Sony Europe’s contact centres provide support for its pre-sales, post-sales and repairs services.

Glasgow, U.K. - December 3, 2009 - Sword Ciboodle, provider of customer-oriented business software and services, today announced that it has been voted as one of the Top 10 Call Centre Technologies of 2009 by readers of Call Centre Helper, the U.K.’s leading online call centre publication. The product was voted fourth overall in a competition that encompassed all aspects of contact centre technology.

"Sword Ciboodle was clearly recognised by our readers as one of the key players in call centre technology," said Jonty Pearce, editor, Call Centre Helper. "The comments received from voters reflected Sword Ciboodle’s ability to respond swiftly to the ever changing call centre environment, and also its capacity to improve the customer experience."

November 20, 2009 – Sword Ciboodle’s parent company, Sword Group, today announced the acquisition of the full share capital of privately-held Boston-based AgencyPort, the industry leader in insurance distribution technology. The acquisition is further evidence of Sword’s commitment to the global insurance marketplace and to expand its presence in the North American market.

Commenting on the acquisition, Kenny Bain, Sword Ciboodle CEO, said, “The acquisition of AgencyPort is good timing as we expand in North America and look to leverage our recent success in the insurance sector. AgencyPort has a wonderful track record and we look forward to welcoming them to the Sword family.”

The full release is available at www.sword-group.com

Chicago headquarters goes on hiring spree to support North American growth

Chicago, IL – October 29, 2009 – Only one year after opening its North American headquarters in downtown Chicago, customer service software company, Sword Ciboodle, has achieved significant success in the U.S. market and is now seeking to more than quadruple its local workforce by hiring over 60 new employees in order to meet the demands of its rapidly expanding business.

Sword Ciboodle develops award-winning software that gives its customers the ability to provide world-class customer service across multiple channels, such as phone, email and the Internet. The company currently employs around 300 people across the world, and is part of the Sword Group, which has a global workforce of over 2,000.