Leading US health club embarks on a mission to create world-class customer experience for its members
CHICAGO, IL – February 15, 2011 – Sword Ciboodle, a global provider of customer engagement solutions, today revealed that it is rolling out a new customer service platform for Bally Total Fitness, the most widely recognized health club brand in the United States, with 270 clubs and approximately 3 million members worldwide. Following a recent restructure to Bally Total Fitness’ business model the company selected Sword Ciboodle as its lead contact center technology provider to revolutionize their member service center.