Smart Telecom

A provider of corporate, residential and public telecomms services in Ireland.

http://www.smarttelecom.ie

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Case Studies

Smart Telecom Case Study

What you need to know...


Smart Telecom plc, formed in 2000, is the second largest provider of corporate, SME, residential and public service telecommunications services in Ireland. The system and departmental landscape was complex, with a variety of product sales and customer servicing tools and departments each having built systems in different and often ad-hoc ways. To ensure that users within the sales, account management, order fulfillment and customer care functions could collaborate in a more effective way, Smart Telecom required significant integration and re-engineering of both product sales and services, business processes and technologies.

Sword Ciboodle delivered a multi-channel, multi-phase implementation that started by Integrating the point of sale solution directly to back office order fulfillment systems and allowing door to door sales people to access business processes via PDA devices.

Achievements include:

  • Increased customer satisfaction - customer issues now resolved at the first point of call, thereby reducing customer query resolution time.
  • Cost savings – unnecessary paperwork and process hand-offs have been eradicated and time to complete tasks and transactions have been significantly reduced.
  • Employee job satisfaction – the mobile workforce are now empowered and the service staff in control of the customer experience .

Smart Telecom’s requirements were for a solution that would underpin outstanding customer service and enable us to have world-class systems to support our rapid growth. Sword Ciboodle has delivered exactly that.

Ciaran Casey Chief Operations Officer

Press Releases

Smart Telecom go-live with new contact centre solution from Graham Technology

Smart Telecom go-live with new contact centre solution from Graham Technology

Smart Telecom, the second largest Telco in Ireland, has gone live with an innovative contact centre solution from Graham Technology which will enable the company to provide a higher level of customer management and service to its growing customer base.

The solution from Graham Technology provides Smart Telecom with a single, integrated desktop application for their customer service representatives (CSRs) and has been rolled out across the whole of Smart Telecom's sales, order entry and customer care departments, with up to 150 CSRs using the system at peak times.

This follows on from the sales force automation (PDA) system, which was delivered earlier this year. The two solutions together allow Smart to manage the full customer lifecycle, from the sales agent on the door, through to post-order customer management.

These new solutions provide Smart Telecom with full visibility and tracking of all customer correspondence by utilising Graham Technology's leading-edge contact centre technology. It allows customer services representatives to have full access to all customer information at all times and ensures that customer interaction is a straightforward process. The solution enables sales staff to efficiently manage the complete sales process, from prospect management to close of sale and electronic capture of required information (including a photo of a 'proof of residence' document and the customer's signature).

Ciaran Casey, COO at Smart Telecom, spoke about the project: "Smart Telecom's requirements were for a solution that would underpin outstanding customer service and enable us to have world-class systems to support our rapid growth. Graham Technology has delivered exactly that."

Fiona Graham, Director of Graham Technology, said: "Working with a dynamic company like Smart Telecom enabled Graham Technology to use our latest technologies and innovations to provide Smart Telecom with superior customer-facing processes that reflect the strong customer service ethos of the company."

For further information please contact:
Rachel Tait
Media Liaison Officer
Graham Technology
Tel: +44 (0) 141 533 4173
Email: Rachel.tait@ciboodle.com
Web: www.grahamtechnology.com

Editorial note on Graham Technology:
Graham Technology (www.grahamtechnology.com) specialises in contact centre software and services. Enhanced customer service is achieved through catering to the exact needs of the organisation. Cost to serve is reduced through efficiency savings and cutting-edge self-service options such as Web, IVR, SMS and Instant Messaging.

Since 1986, Graham Technology has worked with blue-chip organisations striving for operational excellence and, in partnership with Graham Technology, they have realised exceptional return on investment.

Headquartered in Scotland, Graham Technology has 9 global offices, supporting a worldwide customer base. As a beacon for innovation and commitment to delivery, Graham Technology has become recognised as one of the most visionary CRM solution providers in the world.

Editorial Note on Smart Telecom:

Smart Telecom plc is the second largest provider of corporate, SME and residential telecommunications services in Ireland. The company offers homes and businesses the highest quality voice, data and broadband telecommunications services at the lowest possible rates.

Smart Telecom employs 480 people in Ireland, making it the third largest employer in the Irish telecommunications sector. The company is also the second largest provider of telecommunications services to the Irish public service.

Smart Telecom recently raised €55.2 million in new funding (November 2005) which will be used to deliver the aggressive rollout of the company's corporate and residential services in Ireland. Smart Telecom has also been offered Ireland's fourth and final 3G licence (November 2005) and will launch the new service this year. This is a mobile telephone service with 3G capabilities.

www.smarttelecom.ie

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