Global electronics firm drives Customer Support, sales and marketing activities by consolidating data and processes from 10 inter-connected contact centers across Europe

London, U.K. - January 12, 2010 - and Sword Ciboodle (www.sword-ciboodle.com), provider of customer-oriented business software and services, and Dimension Data (www.dimensiondata.com), the $4 billion IT solutions and services provider, today announced that they have jointly implemented a pan-European contact center solution for Sony Europe’s Consumer Electronics division.

Sony Europe is a subsidiary of Sony Corporation, the global manufacturer of audio, video, communications and information technology products for consumer and professional markets. Sony is represented across Europe by sales divisions in each of its local markets, which are the single point of contact for both the channel partners and the end consumers in those markets. Sony Europe’s contact centers provide support for its pre-sales, post-sales and repairs services.

The solution for Sony Europe is based on Sword Ciboodle’s award-winning, process-driven CRM software. It has been rolled out to Sony operations in all European countries and manages customer interactions across phone, email, white mail, fax and web contacts. (Customer Strategy)