Standard Bank South Africa

Increased first call resolution by an average of 30% across all customer requests.

http://www.standardbank.com/

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Case Studies

SBSA Case Study

What you need to know...


Standard Bank South Africa found its customer-facing operations to be fragmented and inconsistent, with each of 23 contact centers operating with different technologies and processes. Realizing that changes to existing systems would be a short-term fix, Standard Bank decided on a complete overhaul of Standard Bank’s CRM capabilities across three primary lines of business: personal and business banking, risk and wealth management, and corporate and investment banking.

Standard Bank is now running its core sales and service processes on the Ciboodle Business Process Platform leveraging Ciboodle’s multi-channel capabilities - write once, deploy anywhere, and key integration strengths to meet user demand across many lines of business and 2000 users.

Achievements include::

  • Saved $2.6 million due to decrease in training time and agent attrition
  • 30% improvement in first call resolution
  • Saved $32 million over the first 24 months of implementation
  • Winner Gartner CRM Excellence Award and voted ‘Best Bank for Customer Service’ in 2009 and 2010 by Ask Afrika

Sword Ciboodle has enabled us to stabilize our contact center operations, provide a scalable platform for growth and reduce our cost to serve.

Marcel Hemmings, Business Sponsor Contact Center Integration, SBSA

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Press Releases

Standard Bank wins Gartner CRM Excellence Award

Standard Bank wins Gartner CRM Excellence Award

Standard Bank wins Gartner CRM Excellence Award

Graham Technology customer delivers case study presentation at Gartner CRM Summit

Standard Bank of South Africa has been voted as the overall winner at the CRM Excellence Awards at Gartner's CRM Summit in London. The bank is a customer of Graham Technology, a provider of customer-oriented business software and services. The Gartner CRM Excellence Awards are designed to highlight world-class CRM initiatives and broadly share their successes, challenges and insights.

The Standard Bank Group is the largest South African banking group ranked by assets and earnings. Graham Technology's customer interaction platform, ciboodle, is the technology behind the bank's customer experience initiative that was selected as a finalist in the awards. Global IT services firm, Dimension Data, worked jointly with Graham Technology to deliver the project.

"We are delighted to have won this award, which is a testament to the excellent progress that has been made in the area of customer experience improvement at the bank," said Rolf Eichweber, director, customer experience at Standard Bank. "Since our deployment of ciboodle, significant improvements have been made in the areas of customer experience, business efficiency, technology optimisation and flexibility."

Yesterday, Standard Bank presented its case study to the conference participants at the CRM Summit 2008 in London. After hearing presentations from three companies, the summit delegates voted to decide the winning finalist.

"It's always a rewarding experience when one of our customers is recognised for their achievements in CRM, especially at a major event like the Gartner CRM Summit," said Mike Hughes, Managing Director, Graham Technology. "Standard Bank have shown great vision and determination to improve their customer facing operations, and we are delighted to have been able to help them make that vision a reality."

About Graham Technology

For over 20 years, Graham Technology has helped improve the way large organisations interact with their customers. Provider of the award-winning customer interaction software suite, ciboodle, the company also offers a range of professional technology services. This proven combination attracts and retains high-value customers for Graham Technology's clients, while reducing their operational costs.

Headquartered in the United Kingdom, Graham Technology has customers in twelve countries across five continents. With industry experience in a multitude of sectors, the company is consistently recognised by industry analysts as one of the world's leading customer-centric technology providers.

www.ciboodle.com
www.grahamtechnology.com

Media and analysts contact:

Danny Sullivan
inmedia Public Relations Inc.
Tel (UK): +44 (0) 141 404 6478
Tel (US): +1 613 686 5657
Email: dsullivan@inmedia.com

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Media Coverage

Award-winning CRM from Standard Bank

Since our deployment of ciboodle, significant improvements have been made in the areas of customer experience, business efficiency, technology optimisation and flexibility

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South Africa's Standard Bank Shares Its Award-Winning Strategy

The banking industry is not generally known for being nimble about its strategy. Standard Bank of South Africa, which was established in 1862, recently broke from tradition and relaunched with a customer-centric model and global expansion.

In recognition of those efforts, Standard—the largest South African banking group ranked by assets and earnings— was voted the overall winner at the CRM Excellence Awards at the Gartner CRM Summit in London last month.

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