Business Transformation Through Process

CRM and Contact Center Solution

Making Interactions Count

BGL Group

Enhanced referral system and improved reporting

We needed a solution that would be a strategic part of our organisation and give us a dynamic and flexible platform that we can build on as we go forward, With its process-based approach to building software, Sword Ciboodle will provide us with a solution that can grow and adapt to our changing environment.

Keith Floodgate, Assistant Director Business Development, Marie Curie Cancer Care

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BT

BT Website

In 1996, British Telecom embarked on a challenging telemarketing project.

Sword Ciboodle's customer management framework, Sword Ciboodle Platform was selected because it was the only flexible and scalable solution that could provide the infrastructure to fully integrate BT's complex systems, and - most importantly - that could be tailored to the needs of their business process.

The Sword Ciboodle Platform telemarketing solution provided an integrated view of customers, allowing BT to rapidly introduce new products to the market. Sword Ciboodle Platform allowed marketing and telemarketing campaigns to be linked, allowing for call and data transfer as well as discounted billing for frequently dialled numbers.

The system provided BT with the capability to swing from inbound to outbound and call handling, which ensured swift, high quality response to television advertising campaigns setting BT's customer service apart from its competitors, reducing customer churn and increased sales.