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22 May 2012

Sword Ciboodle Harnesses Technology, Industry Changes to Provide Powerful CRM for the Fortune 500

Customization, innovation keys to the award-winning company’s success

CHICAGO, IL and GLASGOW, UK– May 22, 2012Sword Ciboodle, a global provider of customer engagement solutions, is among the top CRM solution providers that cater to the needs of some of the world’s best known, large-scale blue chip consumer and business-to-business brands. In achieving this position, Sword Ciboodle has gone against the conventional wisdom of CRM practices, working to mold the platform to fit the requirements of the business, versus making the business fit into the software. This allows their clients to have the ability to grow and expand with changing customer demands. Sword Ciboodle counts Sears, Nicor National, Marie Curie Cancer Care, Bally Total Fitness and Admiral Insurance among these global brands.

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16 May 2012

The Social Education: Studying Social to Learn About Customers

The Social Education: Studying Social to Learn About Customers. Noted as the year of "understanding what social means for customer service," 2012 marks the first time in years that strategic customer relationship management outranked cost-savings as the top goal for customer service…

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06 May 2012

CRM Investment ramp due to social media and smart mobility

Increased customer satisfaction and meeting customer expectations lead the reasons that companies are moving to new methods of interacting with customers. Surprisingly, reduced cost and increased revenue don’t rank high, even if these are often leading outcomes.

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04 May 2012

Customer Service Turning to Twitter, Facebook

The reasons behind the move of all companies, regardless of size, to social customer service are still based on the maxim "the customer is always right.

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04 May 2012

Social Media Heightens Customer Service Opportunities, Risks

Roughly 9 in 10 respondents to our survey believe that providing customer service over social channels is a good thing for their customers and for their organization.

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